M&Ms, sanannen abincin alawa mai lullube da cakulan, miliyoyin mutane a duniya sun ji daɗinsu shekaru da yawa. Sun zama babban jigo a gidajen wasan kwaikwayo na fina-finai, ramin alewa, da jakunkuna na yaudara. Amma ka taba yin mamakin abin da Ms biyu suka shigaM&Ms cakulan alewatsaya ga? A cikin wannan labarin, za mu bincika tarihi da muhimmancin da ke bayan waɗannan wasiƙun guda biyu kuma mu shiga cikin duniyar M&Ms mai ban sha'awa.
Ana iya gano asalin M&Ms tun farkon shekarun 1940, lokacin yakin duniya na biyu. Forrest E. Mars Sr., dan wanda ya kafa Mars, Inc., ya lura da sojoji a yakin basasar Sipaniya suna cin kananan ƙullun cakulan da aka rufe a cikin ƙwanƙarar sukari, wanda ya hana cakulan daga narkewa. Sakamakon wannan abin lura, Mars ya ƙirƙiri nau'in nasa nau'in waɗannan ƙullun cakulan, wanda ya kira M&Ms, taƙaitaccen bayanin 'Mars & Murrie's.'
Ms biyun a cikin M&Ms suna wakiltar sunayen 'yan kasuwa biyu waɗanda suka yi rawar gani wajen ƙirƙirar wannan sanannen magani na kayan zaki.'Mars' a cikin M&Ms yana nufin Forrest E. Mars Sr., yayin da 'Murrie's' ke nufin William FR Murrie, shugaban Hershey's, wanda ke da kashi 20% a cikin kasuwancin M&Ms. Haɗin gwiwa tsakanin Mars da Murrie ya ba da damar samar da M&Ms ya gudana ta amfani da cakulan Hershey, wani muhimmin sinadari wanda ke baiwa M&Ms dandano na musamman.
Koyaya, haɗin gwiwa tsakanin Mars da Hershey bai daɗe ba. A ƙarshen 1940s, Mars ta sayi hannun jarin Murrie a cikin kamfanin, don haka ta zama mai mallakar M&Ms. Wannan rabuwa ya haifar da gagarumin canji a cikin girke-girke naM&Ms Chocolate Bean Machine. Mars ya maye gurbin cakulan Hershey tare da gauran cakulan nasa, wanda har yanzu ana amfani da shi a yau. Wannan canjin ba wai kawai tabbatar da inganci da daidaiton dandano na M&Ms ba amma kuma ya ba Mars damar sarrafa kowane bangare na tsarin samarwa.
A cikin tsawon shekaru, M&Ms sun sami sauye-sauye da yawa, gami da gabatar da sabbin abubuwan dandano, launuka, da bugu na musamman. Ana samun guntun cakulan da aka rufa da alewa a cikin tsararrun launuka masu ban sha'awa, kowanne yana wakiltar dandano daban-daban. Launuka na asali sun haɗa da launin ruwan kasa, rawaya, orange, kore, ja, da violet. Koyaya, palette mai launi ya faɗaɗa akan lokaci don haɗa ƙarin inuwa kamar shuɗi da sauran launuka masu iyaka don bukukuwan yanayi.
Nasarar M&Ms ya ta'allaka ne ba kawai a cikin dandano mai daɗi ba har ma a cikin dabarun tallan sa na wayo. An san alamar ta don abin tunawa da tallace-tallace na ban dariya da ke nuna haruffan M&Ms na ɗan adam, waɗanda aka gabatar a cikin 1990s. Waɗannan haruffa, irin su ja mai ƙauna da rawaya mara kyau, sun burge masu sauraro a duk duniya. Tattaunawarsu na wayo da balaguron balaguron balaguro sun zama wani muhimmin sashi na hoton alamar M&Ms.
A cikin 'yan shekarun nan, M&Ms suma sun rungumi ci gaban fasaha. Wani sanannen misali shine na'ura M&M, na'urar siyarwa wacce ke ba da M&Ms na musamman tare da keɓaɓɓen saƙonni, hotuna, ko tambura. Waɗannan injunan suna ba masu amfani damar ƙirƙirar kyaututtuka na musamman na musamman ko abubuwan tallatawa. Ko ana amfani da shi don bukukuwan aure, taron kamfanoni, ko a matsayin abin tunawa, na'urar M&M ta zama sanannen jan hankali a wurare daban-daban.
TheInjin M&Myana aiki ta amfani da fasahar bugu na ci gaba don buga tawada mai cin abinci kai tsaye a kan harsashi mai rufaffen alewa na kowane M&M. Injin na iya samar da dubunnan M&Ms na keɓaɓɓen kowane minti ɗaya, yana ba da hanya mai sauri da inganci don ƙirƙirar abubuwan da aka keɓance. Baya ga keɓancewa, injin M & M yana ba da nau'ikan dandano da zaɓuɓɓukan launi, yana ba abokan ciniki damar ƙirƙirar cikakkiyar haɗuwa don dacewa da abubuwan da suke so.
Gabatar da injin M&M ya canza yadda mutane ke hulɗa da wannan alamar alewa ƙaunataccen. Ba wai kawai ya faɗaɗa yuwuwar keɓancewa ba har ma yana nuna ƙaddamar da alamar don ƙirƙira da saduwa da buƙatun abokan cinikinta. Na'urar M&M shaida ce ga dorewar shahara da daidaitawar M&Ms a cikin gasa ta kasuwar kayan zaki.
A ƙarshe, Ms biyu a cikin M&Ms sun tsaya ga Mars da Murrie, ƴan kasuwa biyu waɗanda suka taka muhimmiyar rawa wajen ƙirƙirar wannan sanannen maganin cakulan. M&Ms sun samo asali ne daga alewa mai ruwan cakulan mai sauƙi zuwa wani al'amari na duniya, tare da ɗanɗanonsu dabam-dabam da launuka masu ban sha'awa da ke jan hankalin masu son alewa a duniya. Gabatarwar na'urar M&M ta ƙara nuna himmar alamar don ƙirƙira da gamsuwar abokin ciniki. Don haka lokaci na gaba da kuke jin daɗin ɗimbin ɗimbin M&Ms, ku tuna tarihi da fasahar kere-kere da ke bayan waɗannan jiyya masu daɗi.
Lokacin aikawa: Agusta-08-2023