M&M's, guntun cakulan masu launin alewa mai rufi, sun kasance abin ƙaunataccen abin jin daɗi shekaru da yawa. Ɗaya daga cikin abubuwan da suka sa M&M ya shahara shine halayensu na abin tunawa da ƙauna, waɗanda aka sani da su.Masu magana da yawun M&M. Waɗannan haruffa, kowannensu yana da halaye na musamman da bayyanuwa, sun taka muhimmiyar rawa a yaƙin neman zaɓe na tallan alamar. Duk da haka, a cikin shekaru, an sami canje-canje a cikin wakilcin waɗannan haruffa, yana barin mutane da yawa suna mamaki, "Me ya faru da M & M Spokescandies?"
Don fahimtar juyin halitta na M&M Spokescandies, yana da mahimmanci a waiwaya tarihin su. Mascots na M&M na asali, Red da Yellow, an gabatar da su a cikin 1954. Ja, shugaba mai dogaro da kai, da Yellow, ƙwallon ƙwallon ƙafa mai ƙauna, sun zama abin so nan take tsakanin masu amfani. Tattaunawarsu ta wayo da ban dariya a cikin tallace-tallace sun kama zukatan miliyoyin mutane, suna kafa alaƙa mai ƙarfi ta tunani tare da alamar.
Yayin da shekaru suka wuce, M&M's sun gabatar da ƙarin Spokescandies zuwa gaurayawan. Waɗannan sabbin haruffan sun haɗa da Green, sassy kuma m mace M&M, Orange, M&M mai ban tsoro da damuwa, da Blue, M&M mai sanyi da kwanciyar hankali. Waɗannan haruffa sun kawo bambance-bambance kuma sun faɗaɗa kewayon mutane a cikin alamar M&M.
Koyaya, a cikin 'yan shekarun nan, an sami sauyi a cikin wakilcin M&M Spokescandies. Mafi shaharar canji ya faru a cikin 2012 lokacin da aka cire halin Blue na ɗan lokaci daga tallace-tallace. Wannan shawarar ta haifar da tashin hankali da zato a tsakanin magoya baya. Mutane da yawa suna mamakin ko rashin Blue ya kasance na dindindin ko kuma akwai wani dalili mai zurfi a bayan canjin.
Gaskiyar ita ce, bacewar Blue, kamar yawancin dabarun talla, wani shiri ne mai mahimmanci. Mars, Incorporated, kamfanin iyaye naCandy cakulan M&M, yana so ya haifar da jira da kuma haifar da buzz a kusa da kasuwancin su na Super Bowl XLVI. Rashin zuwan Blue a kamfen ya kai ga samun nasarar dawowa yayin da magoya bayansa ke dakon dawowar sa. Wannan yunƙurin ya nuna ƙarfi da tasirin waɗannan ƙagaggun haruffan da ke riƙe akan masu amfani.
Wani canjin da ya shafi M&M Spokescandies shine gabatarwar iyakantaccen bugu ko haruffan yanayi. M&M's sun gwada yaƙin neman zaɓe daban-daban, kamar Halloween, Kirsimeti, har ma da haɗin gwiwa tare da fina-finai kamar "Star Wars." Waɗannan ƙayyadaddun haruffa, kodayake na ɗan lokaci, sun ƙara farin ciki da sabon abu ga alamar M&M.
Baya ga tallan tallace-tallace, M&M Spokescandies suna fitowa lokaci-lokaci akan dandamali na kafofin watsa labarun. Suna da nasu asusun kafofin watsa labarun da aka keɓe, inda suke hulɗa da magoya baya ta hanyar wayo da abubuwan wasa. Wannan hulɗa tare da masu amfani yana taimakawa wajen kiyaye haruffan da suka dace a cikin zamani na dijital inda kafofin watsa labarun ke taka muhimmiyar rawa wajen yin alama da dabarun talla.
Yayin da M&M Spokescandies suka samo asali a cikin shekaru, shahararsu ta kasance cikakke. Waɗannan haruffan sun zama gumaka na al'adu, tare da kayayyaki marasa ƙima, kayan tarawa, har ma da kayan sayayya don siye. Sun ƙetare matsayinsu na mascot kawai kuma sun zama wani yanki na sanannen al'adu.
A cikin 'yan shekarun nan, alamar M&M ta kuma binciko sabbin hanyoyin yin hulɗa tare da masu siye tare da ƙaddamar da Injin Maƙeran M&M. Wannan injin yana ba masu amfani damar keɓance M&M ta hanyar zaɓar launuka, saƙonni, har ma da ƙara hotuna don ƙirƙirar samfuri na musamman na gaske. Injin Maƙerin M&M yana shiga cikin haɓaka sha'awar mabukaci don gogewa na keɓancewa, yana mai da shi ƙari mai mahimmanci ga fayil ɗin alamar.
Dangane da makomar M&M Spokescandies, lokaci ne kawai zai nuna. Da alama Mars, Incorporated za ta ci gaba da yin amfani da shahararrun haruffan don ƙirƙirar kamfen ɗin talla. Injin Maƙerin M&M, tare da zaɓuɓɓukan gyare-gyarensa, na iya samar da ƙarin hanyoyin don gano alamar. Tare da canjin yanayin talla da abubuwan zaɓin mabukaci, zai zama mai ban sha'awa ganin yadda M&M's ke ci gaba da daidaitawa da haɓaka ƙayyadaddun Spokescandies ɗin sa.
A ƙarshe, daMasu magana da yawun M&Msun sami sauye-sauye iri-iri a tsawon tarihinsu. Tun daga ƙaddamar da sabbin haruffa zuwa cirewa na ɗan lokaci na masu wanzuwa, waɗannan gumakan almara na almara sun kasance wani muhimmin sashi na dabarun tallan na M&M. Gabatar da Injin Maƙeran M&M shima ya ƙara sabon girma ga alamar, yana bawa masu amfani damar keɓance M&M nasu. Yayin da canje-canje na iya faruwa, M&M Spokescandies na ci gaba da riƙe wuri na musamman a cikin zukata da tunanin masu amfani, suna tabbatar da ci gaba da nasarar alamar M&M.
Lokacin aikawa: Agusta-04-2023